Authentication of fragrances and cosmetics – how does it work?

If you are a company that sells cosmetics and/or fragrances, you may be alarmed to hear that just under 8 percent of annual sales in the personal care industry are currently being lost to pirate products.

The market for counterfeit beauty products is staggering – in fact, it is estimated to be worth more than $6 billion annually and that number is climbing up all the time.

Not only that, but counterfeit products can easily ruin a company’s reputation. Think about it, if customers were to inadvertently buy fake versions of your products using inferior ingredients, what kind of experiences would they have? At best, they would think the product was a bit rubbish, but at worst, they could end up with skin rashes, asthma attacks, burns and who knows what else! That is the last thing you want to happen! 

That is why it is so important that your company takes all available measures to ensure that your products are as difficult to successfully counterfeit as possible. That’s where a good fragrance authenticator comes in handy.

What is authentication of fragrances and cosmetics, and how does it work?

A fragrance authenticator is something that you can add to your product packaging in order to track and authenticate it as quickly as possible so that anyone who is stocking, selling or buying it can be assured that it is what it says is.

Here at Authena, we have created a unique perfume authenticator using a Near Field Communication tag which can be used to instantly authenticate your products. It does this by using the latest NFC technology – the same technology used by iPhones for ApplePay, for example – and blockchain technology, which is the same kind of technology that helps to keep track of digital currencies like Bitcoin, to create an unhackable, unchangeable data trail that will clearly record where a product has been, how has handles it and ultimately, where or not it is the real deal. Anyone will be able to access this data using a smartphone if they need to do so during any part of the process.

This technology is able to track the product on every step of its journey from the manufacturing process to the purchase and unboxing of the perfume or makeup by the consumer.

Physical and digital protection

As well as the digital tag, which can be scanned to verify the blockchain info and authenticate the perfume, our fragrance authenticator technology also features anti-peeling tags and refilling protection, which means no one can tamper with the physical product or the digital audit trail.  This means that as well as preventing copies, this authentication process can also help to prevent anyone with nefarious desires from messing with your authentic products in any way too.

If you would like to know more about the authentication of fragrance of cosmetics or you would like to try out our fragrance authenticator for yourself, simply get in touch with the team at Authena today – we’d be happy to help.

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